Amazon Turkey Seller Guide: From Opening an Account to the Buy Box

January 22, 2026 · KârHesapla · Ferhat Demir · E-commerce Specialist

Amazon Turkey offers individual and professional selling plans; if you plan to sell regularly, the professional plan is usually more economical.

Opening an account

• You need company details, a tax number and a bank account.
• Identity and address verification is strict; make sure your documents match exactly.

How listings work

Amazon works on a catalog model: sellers offering the same product are merged on a single product page and compete for the Buy Box. The main factors that influence the Buy Box are price, shipping speed, cancellation/return rate and seller rating.

A pricing warning

Competition for the Buy Box constantly pushes sellers to cut prices. Do not give repricing tools automatic discount authority before you know your break-even price: Break-even = Total Cost excl. VAT / (1 − Commission Rate − VAT Share). Here, VAT Share = VAT Rate / (100 + VAT Rate). “Competing” below this limit is a loss.

The Amazon Commission Calculator shows your break-even price automatically.